THE 7 WAYS TO ADD DISTINCT VALUE
POWER: You lead
PASSION: You connect with emotion
MYSTIQUE: You communicate with care
PRESTIGE: You set the standard
ALARM: You protect the details
REBELLION: You bring creativity
TRUST: You build loyalty
interview to Serena Williams and Mark Parker "pressure is a privilege"
FC: There is so much about performance that is mental.
When you’re at the top and you don’t want to go back down,
that can breed a lot of pressure. And pressure can make it
harder to be creative and take risks.
MP: That’s true. Pressure can be a good thing. But you also need time and space to really stretch and experiment. We have a culture at Nike where we move, we try things, we fail, we learn, we try more things, and we eventually get some things right. But we’re trying to edit more because there are so many ideas, so many opportunities to pursue, so many different paths, that you’ve got to be able to edit fairly quickly. We have a very open environment where people can riff and play off of each other, but then we have to lock in and go and really commit. We’re not successful all the time, but that’s part of the process. It’s okay to fail as long as you learn and keep moving.
FC: Do you feel like it’s okay to fail, Serena?
SW:Oh, yeah. I don’t think you can succeed unless you fail. You have to fall down a lot. I think not only does that help you, but it also creates character and it builds strength in you and it builds a determination—so when you do get on top, it works. The frst shoe wasn’t made perfect. It had to be done more than once. My frst match I lost in 50 minutes, or actually I think it was less. And look at me now, Annie Miller! [Laughs] You have to have that opportunity to fall down and rise up stronger. And to what you were saying about pressure, I always say pressure is a privilege. It’s a privilege to be in that situation where you actually have pressure on your shoulders, as opposed to not having that pressure. Someone asked me the other day, ‘Do you stare at your trophies when you walk in your house? Are they all there?’ I’m like, actually, no. Because the second I win the tournament, yeah, for a few hours I’m in that moment. But if you’re always looking behind you, you’re never going to see the competition ahead of you. There’s always next week and there’s always another phase. I do want to continue to get better and I do want to be known as the greatest ever.
Fast Company. Feb2016, Issue 202, p68-70. 3p. 1
MP: That’s true. Pressure can be a good thing. But you also need time and space to really stretch and experiment. We have a culture at Nike where we move, we try things, we fail, we learn, we try more things, and we eventually get some things right. But we’re trying to edit more because there are so many ideas, so many opportunities to pursue, so many different paths, that you’ve got to be able to edit fairly quickly. We have a very open environment where people can riff and play off of each other, but then we have to lock in and go and really commit. We’re not successful all the time, but that’s part of the process. It’s okay to fail as long as you learn and keep moving.
FC: Do you feel like it’s okay to fail, Serena?
SW:Oh, yeah. I don’t think you can succeed unless you fail. You have to fall down a lot. I think not only does that help you, but it also creates character and it builds strength in you and it builds a determination—so when you do get on top, it works. The frst shoe wasn’t made perfect. It had to be done more than once. My frst match I lost in 50 minutes, or actually I think it was less. And look at me now, Annie Miller! [Laughs] You have to have that opportunity to fall down and rise up stronger. And to what you were saying about pressure, I always say pressure is a privilege. It’s a privilege to be in that situation where you actually have pressure on your shoulders, as opposed to not having that pressure. Someone asked me the other day, ‘Do you stare at your trophies when you walk in your house? Are they all there?’ I’m like, actually, no. Because the second I win the tournament, yeah, for a few hours I’m in that moment. But if you’re always looking behind you, you’re never going to see the competition ahead of you. There’s always next week and there’s always another phase. I do want to continue to get better and I do want to be known as the greatest ever.
Fast Company. Feb2016, Issue 202, p68-70. 3p. 1
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